Contextual Information

jamie and aaron in front of a fence.jpg

Book a Shoot

Organization: Black Oak Studios 

Business Goal: Book clients for a photoshoot

Target Audience 


  • Family

    • Family unit, featuring two or more people. The family unit might have children. Hiring us because they want to capture a pivotal life moment with professional photography. Examples of these events include engagements, graduations, and holiday photos. 

  • Model

    • This individual models full or part time either for an agency or for their personal social media accounts. They might have their own blog or create their own form of digital content. Hiring us to take photos of them to showcase their modeling skills for their personal portfolios or social media accounts.

User Tasks: Book a photoshoot

Explanation of Choices (In relation to how this achieves the business goals and the target audience)

  • Scheduling tool

    • When a user clicks through to schedule a photoshoot, they are directed to a page that features a calendar. Here, users can pick an available time slot to book a photoshoot with BOS. User design should be practical and usable (Babich 2020). 

  • Visuals

    • The colors keep to the minimal black and white theme throughout the entire site. On this page in particular, the stark white and black brings attention to the images and creates visual cues for the user to follow. For example, the “Book now” button is clearly distinguishable against the background. 

    • The images were chosen to evoke a romantic feeling while also providing examples of BOS’s work. 


Babich, Nick. 2020. “What You Should Know About User Experience Design.” Adobe XD. November 24, 2020.


This article describes basic principles of UX design in order to help students create user-centered content.